While marketing strategies has not seemed to change in the last fifty years, there is a new surge to give a green PR spin on companies now. This is a sudden trend that promotes the environmentally friendly aspects of businesses and industries, and obviously this is helping companies reach new markets by using green public […]
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In my many discussions with small business owners and entrepreneurs, I often hear “time management” being mentioned as a pressure point. Most entrepreneurs wear many hats and take on multiple roles in their businesses, making it hard to juggle all the daily activities.
Unfortunately, since many small business owners don’t consider marketing as a core […]
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Website copy writing is one of the most essential skills to have if you’re promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost. But forget everything you’ve been told about copywriting -it’s all wrong!
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The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed.
“Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have […]
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The scramble for this fall’s book promotion is about to get underway.
Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here.
With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out […]
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There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that […]
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