Although you have probably heard this before, every sales letter needs to contain lots and lot of benefits. One would think that since this message has been so often repeated that all of our sales copy would be loaded with compelling benefit statements. Unfortunately nothing could be farther from the truth.
Part of the problem is [...]
Taking Inventory. What types of products and/or services does your company sell? Many companies sell one or more products and/or services; how well do you know your business? Starting with a basic list or categorizing products/services will help you get organized and add clarity when developing a new base marketing strategy. Once your [...]
Online business owners often think copywriting starts with putting words together. But before you begin to develop content, you need to step back and develop the most important component in creating a website, blog or social marketing post. To increase traffic and attract targeted clients, you need an energizing vision that motivates your message.
It’s not [...]
From a social media perspective,traditional marketing does a poor job when it comes to focusing on prospects, and explaining the specific problems their product solves in plain, simple and convincing language. Lazy marketing means that product content gets transferred to websites, brochures and other marketing materials. The problem is if your copy fails to speak [...]
Your opt in list can quickly become your business’s most valuable asset. If you look after your list subscribers and respect them by providing valuable information for free, then they will return the favor by gaining trust in you and the product and service recommendations that you make. If your goal is to convert your [...]
