Until relatively recently the highest level of qualification available in Business Administration was the Master of Business Administration (MBA), a well-recognised qualification offered by most major universities. Some people would go on to do a PhD, but this was very much a research-oriented qualification, rather than something of direct value to practicing managers.
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One of the most important aspects of a killer online brand is specialisation. We see it everywhere online.
There are sites focused on social networking, sites focused on sport, sites focused on current affairs and sites focused on many possible themes.
This first ingredient is known as contraction. The fact of the matter is that the […]
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Branding & Marketing. Are you confused about these 2 important elements of business? You are not alone. Nowaday, 94% of business owners, entrepreneurs & business tycoons do not know the difference between Branding and Marketing. So, they are not maximizing the corporate profits that they could have generated. They are losing 37% to 370% sales […]
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The first timepieces were believed to have been sundials, though non mechanical, these devices were able to give a good indication of the time of day by tracking the suns movement. The portable time piece did not arrive until the 16th century and continued to evolve throughout the 17th century. With advances in technology the […]
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Do you leave customers breathless and begging for an encore, or fuming and screaming, “No more!”? How do you know… for sure?
I had almost finished a glorious shopping experience at one of my favorite stores. The shelves were stocked with plenty of options, and the helpful salespeople gave me good guidance. I made it […]
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Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?
Developing a catchy slogan seems to be an important step in […]
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