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Political yard signs are more than cardboard on a stick, they represent the very foundation of what our government is all about. Political yard signs give citizens a voice in how the country is run. They clue the voting public in that the time is here to make some important decisions about our country. When it’s this important, why leave it to chance.

Advance Your Candidate’s Cause with Campaign yard signs

While the reputation of political yard signs may be low on the totem pole compared to other forms of political campaign marketing, they are a time-honored grassroots political marketing tool. Local and national, and large and small campaigns alike benefit from them. Inherent in any type of marketing or advertising is the design of the message.

Taking the time to properly design your candidate’s political yard sign can mean the difference between a “Yay” or “Nay” vote. Why? Because design speaks to the brand that is your candidate. Americans are bombarded by thousands of messages every day. What’s going to make your candidate’s get through? You want your candidate to be remembered not just when a potential voter sees a sign, but come voting time as well.

2 Tips for Designing a “Vote-Getting” Political Yard Sign

They have to see it to believe it: Many are so eager to get their candidates message across that they try to crowd everything onto one sign. This has the opposite effect, as most passersby won’t have the time, or inclination to take in the whole message. So, make your campaign lawn sign readable. This is best achieved by stick with a simple, powerful message.

Give it Purpose: Election yard signs generally fulfill one of three objectives: to raise awareness about a candidate, to get votes for a candidate and/or to sway the votes away from a candidate. An effective sign should address all three - just one.

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